EIGHT EXAMPLES OF CREATIVE CAPITALISM
During 20th century, Capitalism did many economic empires and and so much wealth, John Davison Rockefeller and friends. Bill Gates is a good example of evolution as many others : Microsoft is a great empire with Windows since early 80' and software suites like Office and now, a caritative fundation is a new return on investment (ROI) way and a good marketing strategy.
Enjoy your creativity and look those examples :
CADBURY
The British confectioner is investing millions of dollars in small farming communities in Ghana that provide the cocoa beans for one of its lines of chocolate.
TECHNOSERVE
The U.S. nonprofit gives business and agricultural advices to coffee farmers in Africa and Latin America and links them to buyers such as Starbucks and Peet's.
BRITANNIA INDUSTRIES
The Indian food compagny teamed up with an NGO to provide children with vitamin-fortified biscuits that are served after a donated midday meal.
GAP
A sexy PRODUCT (RED) T shirt is appealing on it own, but advertise that half its sale profits go to African women and children affected by AIDS/HIV, and you've got a real hit.
GRAMEEN BANK
The Bangladeshi bank makes small loans to impoverished people keen to start their own business. Since its founding, Grameen has disbursed more than 7$ billion to poor.
SUMITOMO
The Japanese compagny bought a stake in Tanzania's A to Z Textile Mills to produce up to 10 million insecticide-treated mosquito nets a year.
SAFARICOM
The Kenyan phone compagny does well by serving the poor. Customers buy prepaid phones, paying for the amount of time they can afford and avoiding hefty monthly fees.
TOMS
The program from the compagny, based in Santa Monica, Calif., is simple : Buy a pair of our shoes, and we'll give a pair to a needy child. That helps the poor and attracts altruistic shoppers. Look this video about TOMS SHOES.
Finally, be in the secret of God and make your project more human and your cold capitalism will give you ROI.
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